Amaya Gaming’s Ongame network has made yet another move in firmly establishing itself in the European online poker market. It was announced on Monday that the service provider has been chosen by German company mybet to power its .com and .it websites.
The announcement means mybet will no longer be using iPoker to service its sites, which it had done prior to making the switch to Ongame. Mybet and Amaya have had a direct business relationship since 2005, when it began using the Canadian headquartered company’s online casino software.
Mybet Holding CEO Mathias Dahms said that the switch was done as part of his company’s aim to further boost the success of its online poker service. "Amaya's casino games have proven to be not only highly popular but also very profitable (for mybet),” he said.
“Now, we are aiming to achieve the same results for our poker and live dealer offerings. Switching to Ongame Poker and adding Amaya's Live Dealer enables us to improve both customer satisfaction and profitability."
Amaya CEO David Baazov also expressed his delight at the deal, saying the expansion of the Amaya Ongame – mybet business relationship was important for its ambitions in Europe. "Being able to support partners like mybet with a full range of games and products is an advantage for both parties,” Mr Baazov said. “It improves our relationship and presents new business opportunities".
Amaya has made a number of major announcements with regards to its online gaming business, including the appointment of former Ultimate Bet COO Paul Leggett as the head of its online wing. Its Ongame network also recently signed an agreement with Italian gaming giant Cogetech to power its newly launched poker site, Izipoker.it.
The company also signed an agreement with US company Aristocrat to integrate its software into its online gaming platform, which may be a huge move considering the trend towards online poker regulation in a number of US states.
Mybet has experienced a strong growth in the online poker side of its business so far this year. Earlier this month, the company stated that first quarter revenue for its ‘Casino and Poker’ services increased by 39 per cent year-on-year to €6.6 million, which was reflective of a shift in mybet’s focus. This focus has been further reflected and strengthened through its deal with Amaya and its Ongame network.
