William Hill extended its reach into the U.S. gambling market a bit further by announcing that it has partnered with a new casino on the Las Vegas Strip to provide sportsbook wagering.
SLS Las Vegas Hotel & Casino, set for a grand opening in 2014, has teamed up with one of the UK's largest bookmaking operations and will unveil a new sportsbook concept unmatched by today's industry standards.
“Together we’ll create a sports wagering experience that’s best in class for the market and takes the traditional sports book model to a whole new level,” SLS casino president Rob Oseland told iGaming Business.
Some of the features punters can expect at the new sportsbook include a video wall showing loads of high-definition sporting events and in-play betting that's fully automated. In addition, bettors on the go can count on an advanced mobile wagering platform.
Next year, William Hill will celebrate 80 years in the bookmaking business. It wasn't until last year that the company made its way onto American soil by purchasing a chain of sportsbooks. William Hill currently enjoys about 11% of Nevada sports betting revenue, a number likely to increase following the opening of the state-of-the-art sportsbook at SLS Las Vegas Hotel & Casino
