In this day and age of heightened social media that allows anybody with an Internet connection to have a voice, those who use the availability of Facebook, Twitter and the like to their advantage may gain an edge over their competition in various industries.
A recent report undertaken by the Media & Entertainment Consulting Network (MECN) shows that in the world of online gambling, PaddyPower leads the pack in successful social media marketing. The online gaming operators surveyed by MECN were found to receive an average of 159,828 Facebook likes.
PaddyPower improved on that average almost seven-fold with Facebook followers that numbered 1,042,180. The Irish bookmaker outpaced the Facebook numbers of second place William Hill and third place PokerStars.
In Twitterverse, PaddyPower has racked up 201,096 followers, almost five times better than the 40,736 found to be the average throughout the industry. PokerStars managed to land in second in Twitter marketing, while Ladbrokes took down third place.
“It’s great for our efforts across social media to be recognised by this independent report," a PaddyPower representative told eGR. "Social media plays a vital role in helping us engage with our customers. For us, it’s all about making sure we’re funny and topical so our fans and followers genuinely feel entertained rather than talked at.”
Not surprising, social media usage is booming. MECN reports an increase of followers of more than 60% since early 2013.
The world's leading poker site did manage to grab a top ranking among online gaming companies in one category. PokerStars has more YouTube subscribers than its competitors, weighing in with 53,902. That dwarfs the industry average of 4,209. PaddyPower landed third in YouTube subscriptions, also trailing bwin.party, who holds down second place.
